In this ad, the women viewed themselves a little less beautiful than they actually were, often remarking on their unique traits as some form of flaw. These women were required to talk to a FBI sketch artist behind a curtain and give a vivid description about (how they perceived) themselves for a sketch, and most of the comments of the women about themselves were more negative than positive. A particular woman even talked about how her mom always told her that she had a big jaw or something of that sort, which she carried into adulthood. That little insecurity, imperfection that made her unique, was actually what she feared the most just because her mother failed to see the beauty in a strong jaw line.
Towards the end of the ad, third parties were called in to describe these beautiful women, and it’s no surprise that they were actually more beautiful than how they thought they were.
WATCH THE DOVE CAMPAIGN FOR REAL BEAUTY
Parents should always tell their children especially their daughters how beautiful and perfect they think they are so they can grow to be strong confident adults without thinking lowly of themselves.
Believe you are beautiful regardless of your flaws, it’s what we show to people around us because in the end, beauty is all about perception.
We all have a thing or two to learn from this beautiful ad, and this is mine.
Stay Organically Beautiful,
SHARE YOUR BEAUTY LESSONS AND EXPERIENCES
- LOOK: The Most Powerful Ad Campaign We’ve Seen (huffingtonpost.com)
- Dove Uses a Sketch Artist to Show Women That They Are More Beautiful Than They Think They Are (laughingsquid.com)